New Year’s Holiday Sale: ends december 31st
Dr. Nick Serio, earning his Doctorate of Education in Sport and Performance Psychology from the University of Western States, established Athletes Warehouse in 2014 and extended his commitment to athlete empowerment with the founding of Velo University in 2020. His unwavering mission is to reshape the conventional perspective on the development of student-athletes and usher in a new era of athletic excellence.
Dr. Nick Serio, earning his Doctorate of Education in Sport and Performance Psychology from the University of Western States, established Athletes Warehouse in 2014 and extended his commitment to athlete empowerment with the founding of Velo University in 2020. His unwavering mission is to reshape the conventional perspective on the development of student-athletes and usher in a new era of athletic excellence.
Tom, a Quinnipiac University graduate with a bachelor's degree in business management and a former baseball player drafted by the Milwaukee Brewers in the 2016 MLB draft, pitched for 7 seasons in the minor leagues, reaching AAA. In the offseason, he served as a throwing instructor across multiple facilities in NY, CT, and MA. After concluding his playing career, Tom transitioned to work as an analyst for a consulting company, bringing a data-driven approach to enhance athlete performance.
Tom, a Quinnipiac University graduate with a bachelor's degree in business management and a former baseball player drafted by the Milwaukee Brewers in the 2016 MLB draft, pitched for 7 seasons in the minor leagues, reaching AAA. In the offseason, he served as a throwing instructor across multiple facilities in NY, CT, and MA. After concluding his playing career, Tom transitioned to work as an analyst for a consulting company, bringing a data-driven approach to enhance athlete performance.
Sam is a performance coach with a versatile background in pitching, strength and conditioning, and athlete development. He holds a Master of Business Administration from St. John’s University and earned his bachelor’s degree from Le Moyne College, where he was a member of the baseball program’s pitching staff.
Sam currently serves as a Performance Advisor for the baseball programs at St. John’s University, Fordham University, and New York University, working alongside collegiate programs to support athlete development, performance training, and arm health. He has also presented at the World Baseball Coaches’ Convention on arm health and the development and implementation of return-to-throw programs.
Previously, Sam served as the strength and conditioning coach for the St. John’s University baseball program. He currently serves as the pitching coach at his alma mater, Fox Lane High School.
Sam is a performance coach with a versatile background in pitching, strength and conditioning, and athlete development. He holds a Master of Business Administration from St. John’s University and earned his bachelor’s degree from Le Moyne College, where he was a member of the baseball program’s pitching staff.
Sam currently serves as a Performance Advisor for the baseball programs at St. John’s University, Fordham University, and New York University, working alongside collegiate programs to support athlete development, performance training, and arm health. He has also presented at the World Baseball Coaches’ Convention on arm health and the development and implementation of return-to-throw programs.
Previously, Sam served as the strength and conditioning coach for the St. John’s University baseball program. He currently serves as the pitching coach at his alma mater, Fox Lane High School.
As the Director of BackStopU, Jason, a former 4-year starter at SUNY Binghamton University and 7-year professional baseball player is dedicated to bringing new-age catching instruction to emerging catchers, drawing from his experience with teams like the Rockland Boulders, New Jersey Jackals, Sussex County Miners, and Lake Erie Crushers of the Frontier League. Balancing coaching and offseason training for his upcoming playing season, Jason is committed to helping catchers improve their defensive skills to elevate their performance to the next level. Jason also brings a unique schooling background with a Bachelor’s Degree in Business Administration with a focus on Marketing and a Master’s Degree in Digital Innovation for FinTech.
As the Director of BackStopU, Jason, a former 4-year starter at SUNY Binghamton University and 7-year professional baseball player is dedicated to bringing new-age catching instruction to emerging catchers, drawing from his experience with teams like the Rockland Boulders, New Jersey Jackals, Sussex County Miners, and Lake Erie Crushers of the Frontier League. Balancing coaching and offseason training for his upcoming playing season, Jason is committed to helping catchers improve their defensive skills to elevate their performance to the next level. Jason also brings a unique schooling background with a Bachelor’s Degree in Business Administration with a focus on Marketing and a Master’s Degree in Digital Innovation for FinTech.
Paul, a SUNY Cortland graduate with a Bachelors in fitness development and a M.A. in exercise science, brings a wealth of experience as a former baseball team captain. During his time at Cortland, he also served as a biomechanics lab instructor for two years. Passionate about pushing and improving the next generation of athletes, Paul is dedicated to shaping the future of athletic development.
Paul, a SUNY Cortland graduate with a Bachelors in fitness development and a M.A. in exercise science, brings a wealth of experience as a former baseball team captain. During his time at Cortland, he also served as a biomechanics lab instructor for two years. Passionate about pushing and improving the next generation of athletes, Paul is dedicated to shaping the future of athletic development.
Ben is a 2024 graduate of St. John’s University with a bachelor's degree in Business. As a four-year pitcher for the Red Storm, he played a key role in securing the 2024 Big East Championship. Before college, Ben was a member of the Canadian Junior National Team, showcasing his talent on an international stage. With extensive experience in pitching instruction and coaching in the New York area, he is passionate about helping future athletes reach their full potential and achieve their goals.
Ben is a 2024 graduate of St. John’s University with a bachelor's degree in Business. As a four-year pitcher for the Red Storm, he played a key role in securing the 2024 Big East Championship. Before college, Ben was a member of the Canadian Junior National Team, showcasing his talent on an international stage. With extensive experience in pitching instruction and coaching in the New York area, he is passionate about helping future athletes reach their full potential and achieve their goals.
Tim, the Director of Athletic Nutrition, holds a B.S. in Exercise Science from Mercy College and certifications from the Nutrition Coaching Institute and International Society of Sports Nutrition. With a background spanning 20 years at the City of White Plains Fire Department, Tim is committed to providing tailored nutrition plans that support athletes' training programs and optimize their performance.
Tim, the Director of Athletic Nutrition, holds a B.S. in Exercise Science from Mercy College and certifications from the Nutrition Coaching Institute and International Society of Sports Nutrition. With a background spanning 20 years at the City of White Plains Fire Department, Tim is committed to providing tailored nutrition plans that support athletes' training programs and optimize their performance.
Mike graduated in 2024 from Roanoke College with a degree in Economics and Finance, where he pitched as a right-hander and was a four-time ODAC All-Academic selection. During his career he added 10 mph to his fastball through data-driven training, which led to his passion for analytics in player development. At VeloU, he combines his background in economics, biomechanics, and data analysis with coaching experience to help pitchers build velocity, stay healthy, and continue progressing in their careers.
Mike graduated in 2024 from Roanoke College with a degree in Economics and Finance, where he pitched as a right-hander and was a four-time ODAC All-Academic selection. During his career he added 10 mph to his fastball through data-driven training, which led to his passion for analytics in player development. At VeloU, he combines his background in economics, biomechanics, and data analysis with coaching experience to help pitchers build velocity, stay healthy, and continue progressing in their careers.
Panos graduated with a degree in Economics at SUNY Purchase, where he was also a member of the baseball team and earned All-Conference honors. Before stepping into a coaching role, he was a long-time VeloU athlete, which shaped his passion for training and player development. In addition to his work as a strength coach, he coaches for the Red Foxes travel ball program, working with athletes from 8U through 16U. He’s committed to helping players make steady progress and continue advancing in their careers.
Panos graduated with a degree in Economics at SUNY Purchase, where he was also a member of the baseball team and earned All-Conference honors. Before stepping into a coaching role, he was a long-time VeloU athlete, which shaped his passion for training and player development. In addition to his work as a strength coach, he coaches for the Red Foxes travel ball program, working with athletes from 8U through 16U. He’s committed to helping players make steady progress and continue advancing in their careers.
Ryan Steeg serves as a Throwing Coach at VeloU, bringing experience in player development, biomechanics, and professional baseball. He currently works as a pitching coach with the New York Boulders of the Frontier League and has more than 10 years of coaching experience in the Westchester area.
Ryan pitched collegiately at SUNY Oneonta before injuries shortened his playing career. He later gained experience in remote player development and completed a biomechanics internship focused on pitching performance and movement analysis.
Ryan originally joined VeloU as an intern in 2025 before transitioning into his current coaching role.
Ryan Steeg serves as a Throwing Coach at VeloU, bringing experience in player development, biomechanics, and professional baseball. He currently works as a pitching coach with the New York Boulders of the Frontier League and has more than 10 years of coaching experience in the Westchester area.
Ryan pitched collegiately at SUNY Oneonta before injuries shortened his playing career. He later gained experience in remote player development and completed a biomechanics internship focused on pitching performance and movement analysis.
Ryan originally joined VeloU as an intern in 2025 before transitioning into his current coaching role.
Cassie, a Sports Performance Specialist and Co-Owner of Athletes Warehouse & VeloU, holds a Bachelors of Science in Kinesiology from the University of Alabama and a Masters in Biomechanics from the University of Northern Iowa. A four-year starter for the Alabama Crimson Tide Softball team, Cassie achieved remarkable success, winning three Southeastern Conference Championships and a National Championship in her senior year. Additionally, she is the author of the book, "Finished It - A Team's Journey to Winning it All," and a distinguished member of the NYS Softball Hall of Fame.
Cassie, a Sports Performance Specialist and Co-Owner of Athletes Warehouse & VeloU, holds a Bachelors of Science in Kinesiology from the University of Alabama and a Masters in Biomechanics from the University of Northern Iowa. A four-year starter for the Alabama Crimson Tide Softball team, Cassie achieved remarkable success, winning three Southeastern Conference Championships and a National Championship in her senior year. Additionally, she is the author of the book, "Finished It - A Team's Journey to Winning it All," and a distinguished member of the NYS Softball Hall of Fame.
Andrew McDermott is the Mental Performance Coach at VeloU. He earned his Master of Science in Mental Performance from Ithaca College and spent two seasons as the Mental Performance Coach for the New York Boulders. Andrew also serves as a Cognitive Performance Specialist for the U.S. Army, working with soldiers in high-pressure environments.
Before entering the mental performance field, Andrew played four years of Division I baseball at Quinnipiac University and Queens University of Charlotte, giving him firsthand experience with the mental demands athletes face at a high level.
Andrew McDermott is the Mental Performance Coach at VeloU. He earned his Master of Science in Mental Performance from Ithaca College and spent two seasons as the Mental Performance Coach for the New York Boulders. Andrew also serves as a Cognitive Performance Specialist for the U.S. Army, working with soldiers in high-pressure environments.
Before entering the mental performance field, Andrew played four years of Division I baseball at Quinnipiac University and Queens University of Charlotte, giving him firsthand experience with the mental demands athletes face at a high level.
Kenny Hayden is the Director of Media & Marketing at VeloU, leading the brand’s creative strategy, content, digital presence, and athlete storytelling. From social media and video production to website development and marketing campaigns, Kenny works to showcase VeloU’s athletes, coaches, and training process while continuing to grow the brand both locally and nationally.
Before moving into media and marketing, Kenny played Division I baseball at the University at Albany, giving him a firsthand understanding of the athlete experience and the work required to compete at a high level. His background in baseball, combined with his experience in media and marketing, helps bridge the gap between what happens inside the facility and how VeloU communicates it to athletes, families, and the broader baseball community.
Kenny Hayden is the Director of Media & Marketing at VeloU, leading the brand’s creative strategy, content, digital presence, and athlete storytelling. From social media and video production to website development and marketing campaigns, Kenny works to showcase VeloU’s athletes, coaches, and training process while continuing to grow the brand both locally and nationally.
Before moving into media and marketing, Kenny played Division I baseball at the University at Albany, giving him a firsthand understanding of the athlete experience and the work required to compete at a high level. His background in baseball, combined with his experience in media and marketing, helps bridge the gap between what happens inside the facility and how VeloU communicates it to athletes, families, and the broader baseball community.
Dom graduated from Purchase College in 2024 with a B.S. in Communications and has been helping businesses grow their online presence since 2020. Before joining VeloU, he served as an assistant baseball coach and media director at Cardinal Spellman High School while managing digital platforms for businesses and organizations across several industries. At VeloU, he works across content, marketing, and athlete acquisition, combining his background in baseball media, communication, and digital strategy to help grow the brand and connect athletes and their families across the country with the right training path.
Dom graduated from Purchase College in 2024 with a B.S. in Communications and has been helping businesses grow their online presence since 2020. Before joining VeloU, he served as an assistant baseball coach and media director at Cardinal Spellman High School while managing digital platforms for businesses and organizations across several industries. At VeloU, he works across content, marketing, and athlete acquisition, combining his background in baseball media, communication, and digital strategy to help grow the brand and connect athletes and their families across the country with the right training path.
Zach graduated from the University of South Carolina with a degree in Marketing, minors in Sports Media and Sport and Entertainment Management, and a concentration in Data Analytics. During his time at South Carolina, he played for the university’s club baseball team and served as its Social Media Manager.
As a Media Coordinator at VeloU, Zach supports the brand through graphic design, branding, email marketing, and content development. He helps present VeloU’s athletes, programs, and training philosophy in a clear and engaging way that remains consistent with the brand. His background in marketing, design, and baseball allows him to bring both a creative and strategic perspective to VeloU’s media and marketing efforts.
Zach graduated from the University of South Carolina with a degree in Marketing, minors in Sports Media and Sport and Entertainment Management, and a concentration in Data Analytics. During his time at South Carolina, he played for the university’s club baseball team and served as its Social Media Manager.
As a Media Coordinator at VeloU, Zach supports the brand through graphic design, branding, email marketing, and content development. He helps present VeloU’s athletes, programs, and training philosophy in a clear and engaging way that remains consistent with the brand. His background in marketing, design, and baseball allows him to bring both a creative and strategic perspective to VeloU’s media and marketing efforts.
