Privacy Policy

Prior to committing to any of our offerings, please take the time to read through our payment policies. Any questions pertaining to these policies can be directed to team@velouniversity. Thank you!

SECTION 1: Service Agreements and Payments

Service Agreement:
    - Please note that 1-month commitments are on a reoccurring subscription. You can cancel anytime. However, late cancellations (ie. trying to cancel for the upcoming month after the payment has already been completed) will results in a transactional fee to cover the cost of the refund.
    - If you have registered for either a 3, 6, or 12 month training option service, this entitles you to a continuous training experience for the amount of months you have registered for.  Your service clock starts upon receipt of the first month's training, so please complete your Athlete Intake Process as soon as possible. Your coach will assist you with any questions you may have!

Continuous Programming:
    - We expect you to train with us in long term fashion to maximize your progress.  Yes, this includes in-season!  If it is logical for us to believe that training in the off-season is the way to achieve peak performance, then it would be illogical for us to believe that not continuing to train throughout the season would not likely result in decrements to peak performance.
    - We are under no obligation to freeze your account in the event you are unresponsive, not using the full service, or otherwise not meeting expectations. You are still monetarily obligated to your commitment even if you are not using the service.

Payment Structure:
    - We understand that this may be a financial challenge for many which is why we provide payment structures that may help to reduce some of the financial pressure of trying to achieve peak performance.

Billing Information:
   - I understand VeloU does NOT have access to my unique card information, but uses an encrypted platform to auto-bill my card.

Service Suspension:
    - Should any charge of my card fail due to insufficient funds, I agree to update my payment information and acknowledge that my services will be temporarily suspended until a successful payment process. My coach is NOT required to provide services in the interim time, and time lost will NOT be added onto the end of the plan.


SECTION 2: Injury /Illness Policy

   - We’ve established that throwing is perhaps one of the highest risk activities in sports. As such, we provide proactive programming to avoid injuries; however, they still prove unavoidable at times. This in mind, we possess significant experience successfully navigating the return-to-sport process. In the case that an injury results in missed training time, billing will continue on the scheduled cadence, and we will extend complimentary access for up to 30-days. Please be prepared to provide a physician’s note to qualify for this extension. It’s crucial to continue training through injuries with specific considerations in mind. This includes non-surgical and surgical interventions. You can read more about the physiological, neurological and psychology benefits here. (Eventually a link to an article discussing this).

SECTION 3: Cancellation Policy


    - When you commit to doing a coaching plan, this is a firm commitment to participate through for the full duration. Monthly payments are ‘installments’, much like a lease or car payment. Invalid reasons for canceling a plan are as follows: Team Permission, Injury, or Timing. Our staff is equipped to program for your evolving needs, specifically with these reasons in mind. If you wish to formally cancel your participation in one of our coaching plans, you will incur a cancellation fee.
     - Cancelling prior to the completion of your commitment will result in a payment of the (cost of monthly payment - discounted commitment cost) x number of months trained. The Cancellation Fee can act as a credit toward future programming blocks if an athlete returns for another phase of training.
      - I hereby agree to pay the full balance for the VeloU coaching plan I have purchased unless I opt for an early cancellation subject to the ‘cancellation policy’ outlined above. I understand my card will be auto-billed monthly on the same day each month of the original registration for the duration of the plan.

Privacy Policy

Last Updated: August 7, 2025

Introduction

Welcome to VeloUniversity and Athletes Warehouse (“VeloU”, “we”, “us”, or “our”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you interact with our services. These services are accessible via our websites — velouniversity.com and athleteswarehouse.com — as well as through our web and mobile apps powered by Everfit IO.

Our services include on-site and remote strength & conditioning, throwing evaluations, messaging, athlete development programs, nutrition coaching, movement screens, and ongoing performance tracking. We are committed to maintaining the confidentiality and security of your personal information.

This policy applies to all users of our platform, including athletes, coaches, and support staff. If you do not agree with any part of this Privacy Policy, please refrain from using our services.

For any questions, please contact us at:
VeloUniversity / Athletes Warehouse
220 Tompkins Avenue
Pleasantville, NY 10570
📧 team@velouniversity.com

I. Information We Collect

We may collect and store the following categories of personal information, depending on how you interact with our platform:

1. Information You Provide Directly:

  • Full name
  • Email address
  • Date of birth
  • Gender
  • Emergency contact information
  • Payment details (processed securely through third-party providers)
  • Performance metrics and health-related data
  • Photos and videos (e.g., for throwing mechanics or movement screening)
  • Communications with our staff (e.g., via email, SMS, in-app messaging)

2. Automatically Collected Information:

  • IP address, device type, and operating system
  • Browser type and usage logs
  • Location data (via browser or mobile permissions)
  • Cookies and similar tracking technologies
  • App usage data (e.g., logins, program activity)

3. Sources of Data:

  • Website forms (intake, contact, quizzes, etc.)
  • App check-ins and daily logs
  • Arm care integrations
  • Parent/guardian intake forms (for minors)

4. Health Data Utilization:

Health data is utilized solely to synchronize essential metrics and exercise information, providing accurate and personalized insights to support users’ health and fitness goals. All data is handled in compliance with privacy and security standards, ensuring it remains confidential and is never shared with third-party applications or services. This approach aligns with industry best practices to maintain transparency and protect user privacy.

II. How We Use Your Information

We use your data to deliver, optimize, and improve our services. Depending on your role and interaction, we may use your information to:

Purpose Lawful Basis
Register and manage your accountContractual necessity
Deliver training programs and track progressContractual necessity
Process payments and manage subscriptionsContractual necessity
Communicate via email, SMS, or app messagingLegitimate interest or consent
Personalize your app and training experienceLegitimate interest
Conduct internal analytics and reportingLegitimate interest
Prevent fraud and ensure platform integrityLegitimate interest
Send marketing communicationsConsent (opt-out available)
Comply with legal obligationsLegal requirement

III. How We Share Your Information

We may share your information with trusted third parties under strict confidentiality, only for the purposes outlined above:

  • Everfit IO (our platform provider)
  • HubSpot (CRM and communication)
  • Zapier (workflow automation)
  • Payment processors (e.g., Stripe — we do not store full credit card info)
  • Coaches or staff involved in your training
  • Parents or legal guardians (for minors)
  • Authorized service providers for IT, hosting, analytics, and marketing
  • Legal authorities when required to comply with laws or protect rights

We do not sell your personal data to third parties.

IV. Minors and Parental Consent

Our services are available to athletes under the age of 18. For minors, we require:

  • Parent/guardian consent via signed waiver
  • Parent contact information submitted at onboarding

We do not knowingly collect personal information from children under the age of 13 without verified parental consent. If you believe we’ve collected data from a child without consent, please contact us immediately.

V. Your Rights and Choices

You have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or outdated information
  • Delete your data (subject to contractual or legal obligations)
  • Export your data in a machine-readable format
  • Opt-out of marketing communications
  • Control cookies and tracking preferences in your browser

Account Deletion

To request the deletion of your personal information from our database:

  • Submit a request through the in-app settings or the contact form on our website.
  • Include “delete my account” in the subject line, and provide your full name and email in the message.

We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for administrative purposes.

Please note:

  • Communications or content you submit (e.g., comments, messages) may still exist in backups or platform archives.
  • You may adjust browser/mobile settings to limit cookies or block location tracking, but this may impair some platform functionality.

VI. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enhance user experience
  • Analyze traffic and behavior
  • Personalize content and offers
  • Serve relevant ads

You can disable cookies in your browser settings. However, this may limit some functionality. We may use third-party tools like Google Analytics and Meta Pixel for behavioral tracking. For details on opting out of these, contact us at team@velouniversity.com.

VII. Data Retention

We retain your data only as long as necessary to fulfill the purposes stated above, or as required by law. When no longer needed, we securely delete or anonymize your information.

VIII. Data Security

We implement strong technical and organizational safeguards to protect your personal data, including:

  • SSL encryption
  • Encrypted storage systems
  • Access restrictions
  • Regular monitoring and updates

Please keep your login credentials secure and report any suspected breaches immediately.

IX. International Users (GDPR & Global Compliance)

If you’re located outside the United States (e.g., in the EEA or UK), by using our services you consent to the transfer and processing of your data in the U.S.

You have the right to:

  • Request access to your data
  • Request deletion or correction
  • Withdraw consent
  • File a complaint with your local supervisory authority

We comply with the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA/CPRA).

X. California Privacy Rights

California residents may request:

  • A list of the types of personal data we disclosed for direct marketing in the prior calendar year
  • The names and addresses of third parties who received such information

To make such a request, contact team@velouniversity.com with the subject line: “California Privacy Request”.

XI. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted to this page, and material changes will be communicated via email or app notification. Your continued use of the platform constitutes acceptance of any changes.

XII. Contact Us

For any questions or concerns regarding this Privacy Policy or our handling of your data, please contact:

VeloUniversity / Athletes Warehouse
📍 220 Tompkins Ave, Pleasantville, NY 10570
📧 team@velouniversity.com